SaaS Company (USA) – Building the Partnership Ecosystem from Ground Up

Unlocking Partner-Led Growth for B2B Compliance Automation

Client Type

Early-Stage SaaS Platform | Product: B2B Compliance Automation | HQ: New York

Engagement Type

GEaaS – Strategic Channel Development + Partner Success Infrastructure

Target Market

UK & North America | Compliance & LegalTech Resellers, Business Consulting Firms

Engagement Duration

9 months

Revenue Outcome

£800K+ in partner-driven ARR from 6 new partners; 10:1 ROI on GEaaS engagement

Problem Statement

The client had no partner strategy, lacked experience in indirect sales, and had exhausted their founder-led outbound channels. They wanted to unlock exponential scale through resellers and consulting firms but didn’t know where to start. Their sales team was not equipped to onboard, enable, or manage partners.

AI Monkeys' Approach (GEaaS)

Channel Strategy Blueprint: Defined partner types, value tiers, ICP alignment, and co-selling scenarios. Developed a “4-Tier Partner Framework” Referral, Reseller, Strategic, and Solution Partners.
Partner Program Architecture: Created the entire partner program from scratch onboarding, enablement, incentive structures, partner SLAs, and joint marketing agreements.
Partner Tooling & Enablement: Set up a lightweight Partner CRM and Portal (HubSpot); prepared co-brandable assets, pitch decks, pricing sheets, and enablement workflows.
Recruitment & Activation: Reached out to 100+ firms; onboarded 6 active channel partners and 2 referral partners across the UK and USA. Designed 1:1 onboarding sessions and quarterly growth targets.
Revenue Operations & Governance: Built a partner pipeline tracker, commission tracker, and monthly partner performance reporting dashboard.