FinTech Startup (UK)
Unlocking Market Traction Beyond Seed Stage
Client Type
VC-funded B2B FinTech Startup (Series A), London, UK
Engagement Type
Full-Stack GEaaS | Fractional Growth Leadership + Go-to-Market Execution
Target Market
UK & Western Europe – Mid-size Financial Institutions
Engagement Duration
6 months (with quarterly renewal)
Revenue Outcome
£720K in net new pipeline created; £160K closed in signed contracts within 4 months
Problem Statement
After a successful MVP and early pilot with two local credit unions, the client struggled to break into mid-size financial institutions. Their GTM lacked industry specificity, sales outreach was ad hoc, and the leadership team was investing time in growth execution without scalable systems. The internal team had no sales leadership or defined revenue playbook.
AI Monkeys' Approach (GEaaS)
- Growth Diagnostic & ICP Definition: Re-segmented their target audience by decision-making patterns, not just firmographics. Developed 3 defined ICPs with tailored narratives.
- Positioning & Messaging Strategy: Refined their value proposition to focus on “risk scoring advantage” for underwriters. Created customized messaging per buyer persona.
- Go-to-Market Blueprint: Designed a 12-week GTM roadmap with clearly defined campaigns, outreach themes, and multi-touch conversion goals.
- Sales Pod Deployment: Deployed a fractional SDR and Account Growth Manager. Introduced weekly rhythm: 30 leads/week → 4 meetings → 1 proposal → 1 closure every 3 weeks.
- Growth Ops Integration: Installed lead scoring system, CRM hygiene, and weekly revenue forecasting dashboard to guide investor reporting.
Results
£720K
Qualified pipeline
in 90 days
£160K
ARR closed
in 4 months
✔
Sales playbook & GTM toolkit delivered
🎯
Leadership free to focus on product & investors
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