SaaS Scale-Up (USA)
Europe Market Entry with Predictable Revenue
Client Type
Post-Series B SaaS Scale-Up (US-based, $15M ARR)
Engagement Type
GEaaS – Market Expansion Playbook + Regional Growth Pod (Europe)
Target Market
Germany, Netherlands, France – Mid to Large Enterprises (SaaS buyers in Logistics and Manufacturing)
Engagement Duration
9 months (with regional growth handoff at end of engagement)
Revenue Outcome
€1.2M in sales-qualified opportunities; €400K in ARR booked in 6 months; breakeven in region within 9 months
Problem Statement
The company attempted a market expansion into the EU with internal resources. Despite product readiness, they failed to gain traction in Germany and the Netherlands. The team lacked in-region context, GTM was not localized, there was no active partnership network, and sales cycles extended beyond budgeted expectations.
AI Monkeys' Approach (GEaaS)
- Market Entry Audit: Conducted a market-readiness diagnostic including pricing strategy, localization gaps, compliance concerns, and competitor positioning.
- Growth Pod Deployment – Europe: Activated a regional pod including a native-speaking SDR, local growth advisor, and GTM strategist.
- Localized GTM Execution: Created customized campaigns in German and Dutch markets with vertical-specific hooks. Redesigned website funnel for regional buyers.
- Channel Strategy: Established relationships with two regional system integrators and one vertical-focused B2B marketplace for co-selling.
- Sales Infrastructure & Governance: Deployed region-specific CRM workflows, built deal desk for pricing agility, and created a growth dashboard aligned with HQ KPIs.
Results
3
New markets entered
in under 12 weeks
€400K
ARR closed
from mid-market clients
€1.2M+
Sales-qualified pipeline created
✔
Team scaled in-region with clarity on growth triggers
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